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"I have used your PsoriAWAY® product during its development on problematic psoriasis patients at both the nursing home facilities as well as the Neighborhood Clinic. Not only has my experience with this new product been excellent; Dr. William Lascheid, Director of the Neighborhood Clinic, has also used your Psoriasis product with great success. He is also a board certified dermatologist as well."
Dr. Robert Boyd Tober, M.D., FACEP.
Chairman, Dept of Emergency & Ambulatory Svcs NCH Healthcare
System. Medical Dir. Collier County Emergency Medical Services /
Bentley Village / The Glenview / Harborside

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"I have been able to supply PsoriAWAY® to a number of patients with psoriasis. They were followed on a regular basis for a period of six months. Each and every one of the patients had high praise for the product.
William P. Lascheid, M.D."
Director of Neighborhood Health Clinic.
Board Certified Dematologist.

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"As a physician, I know there is no cure for psoriasis. PsoriAWAY® supplied to me has been very useful to my wife. It is particularly good for scalp lesions and for resistant lesions on the skin over joints. I recommend that both patients and physicians add it to their armamentarium."
Keith Waterhouse, M.D.
Professor and Chairman Emeritus of Urology, S.U.N.Y.

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"Many repeat customers have described to us how PsoriAWAY has helped their condition. We definitely recommend PsoriAWAY to any person suffering from psoriasis. We have sold 276 bottles of PsoriAWAY at this location in the past 4 months. Our second location, Golden Gate Pharmacy had sales just as impressive. We have many repeat customers who have described to us how PsoriAWAY has helped their condition. We would definitely recommend PsoriAWAY to any patient suffering from psoriasis or any retailer looking for a good product to offer their customers."
John & Nancy Wojcik
Pharmacists, Owners - Naples Fifth Avenue & Golden Gate Pharmacies
Physicians and Consumers Grateful for Psoriaway

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"I have used PsoriAWAY® on severe psoriasis patients at both nursing homes and the Neighborhood Clinic. My experience with this new product has been excellent. "
Dr. Robert Tober, M.D., FACEP

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" I have used PsoriAWAY® with great success. I have been able to supply it to a number of patients with psoriasis. Each of the patients had high praise for the product. "
Dr. William P. Lascheid, M.D.

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Local psoriasis sufferer markets his own creation to treat the disease

By LAURA LAYDEN, lllayden@naplesnews.com


John DelleCave knows how difficult it can be to live with psoriasis.

That's because he does it every day. He's had the disease, which causes scaly patches on his skin and scalp, for years.


John DelleCave of MBA Pharmaceuticals in Naples holds a leaf cut from an aloe patch he grows at his office. DelleCave has developed Mister Blister and PsoriAWAY, aloe-based products to treat burns and psoriasis. Erin Wigger/Staff 
His own suffering has led him to create PsoriAWAY®, an over-the-counter aloe-based lotion he says can help control the disease.

After three years of development and research, DelleCave, who has been in Naples since 1969, recently began selling his product at local drug stores including the Golden Gate Pharmacy on Collier Boulevard and the Fifth Avenue South Pharmacy in downtown Naples. He hopes to get Psoriaway distributed nationwide, and just received his first big shipment of 2,500 bottles.

"I use it on a regular basis and it works really, really good," said DelleCave, president of Naples-based MBA Pharmaceuticals.

While there are more than 300 drugs on the market to treat psoriasis, the local business owner's product seems to have a lot of promise. More than 7 million people have psoriasis, a chronic skin condition that most often causes inflamed lesions on the body and head. The disease is incurable, and usually shows up in people between the ages of 15 and 35.

"People with psoriasis have been very open about trying new remedies," said Molly Marshall, a spokeswoman for the National Psoriasis Foundation in Portland, Ore. "It's unusual how many different things they will try for the treatment of their disease. What works for one person doesn't necessarily work for another. Because it's a lifelong disease, they need a lot of options."

Before launching his product, DelleCave handed out trial bottles of his lotion to local doctors and dermatologists. As their patients tried Psoriaway, they began asking for more.

Robert Boyd Tober, chairman for the department of emergency and ambulatory medicine for NCH Healthcare System, has used Psoriaway to treat patients at local nursing homes, and as a volunteer at The Neighborhood Clinic. He's seen excellent results.

"There was good feedback from the patients on Psoriaway," he said.

Keith Waterhouse, a 73-year-old retired professor of surgery from New York who lives in Bonita Springs, received some free samples for his wife, and he says the lotion has been effective.

People with psoriasis have to constantly rotate the products they use, or else they become ineffective, Waterhouse said.

So, the more treatments there are the better.

"The problem with psoriasis is that it is not curable," he said.

"It's treatable and not curable.

Many products will help you, but then tend to help for only a period of time."

His wife Anne, 69, has suffered with the disease since she was 12. She has scaly lesions on her body and head, and Waterhouse says he's eager for DelleCave to develop a shampoo that his wife can use to treat her scalp and wash her hair.

He welcomes anything that makes life easier for his wife of 47 years.

"Treating the disease can be very time consuming," he said.

"It's very tedious. My father had psoriasis and he was so bad that he used to spend one day every week in the outpatient center getting treatment."

Psoriaway, which has met the FDA's requirements to be sold over the counter, differs from many of the other products that are on the market, DelleCave said. Unlike other treatments, it does not contain salicylic acid or alcohol, which both can both dry the skin. Also, it retails at $24.95, making it less expensive than many other products.

John DelleCave of MBA Pharmaceuticals in Naples holds a leaf cut from an aloe patch he grows at his office. DelleCave has developed Mister Blister and Psoriaway, aloe-based products to treat burns and psoriasis. Erin Wigger/Staff

PsoriAway uses natural ingredients like Aloe in this remedy for irritating Psoriasis symptoms.